The Xintou AIO Life & Aesthetics Center, developed by Mianyang Xintou Industrial Co., Ltd. and Red Star David Mall Group, is a landmark mixed-use project in the Horticulture Hill area of Mianyang Science and Technology City New Area. Strategically located at the intersection of Yuanyi Street and Yuantong Road, the project covers approximately 55 mu (about 36,632.83 ㎡) with a total planned floor area of around 140,000 ㎡. It comprises a 40,000 ㎡ independent shopping mall, 453 residential units, 49 ground-floor commercial units, and 8 commercial villas, with a total investment of about 1.2 billion yuan . The commercial section, Xintou David Mall Aesthetics Center, officially opened on December 26, 2025, serving as a new urban commercial landmark.

Core Concept & Design Philosophy

Guided by the core philosophy of "Aesthetics + Curation + Slow Living", the project integrates natural beauty, local culture and modern commerce. Its design draws inspiration from Mianyang’s unique semi-plateau and semi-plain terrain, infusing the space with the charm of four seasons. The iconic Four-Season Atrium and rooftop garden create a seamless connection with nature, while the original IP image "David Cat & Friends" adds a playful and distinctive touch. The design blends traditional Chinese elements with modern technology, showcasing an oriental aesthetic and creating a unique urban "aesthetics gravity field".

Commercial Highlights & Brand Lineup

The project positions itself as an IP-themed immersive shopping destination, targeting young people and families . It features over 50% Mianyang first stores and innovative formats, setting a new benchmark for the local commercial scene. Key tenants include:- Fresh Food & Lifestyle: Hema Fresh (Mianyang’s first store)

- Cinema & Entertainment: Wanda Cinemas (Southwest flagship store)

- F&B & Coffee: Starbucks Pet-Friendly Store, Holiland Nature

- Fashion & Sports: Adidas mega plus, NIKE 550

- Lifestyle & Creativity: OCE, The Green Party Black Gold Store

It also pioneers an all-scenario interactive experience with themed IP stories and reward mechanisms, enhancing customer engagement.

Urban Value & Positioning

Beyond being a commercial complex, the project acts as a vital urban hub integrating shopping, leisure, culture and sports. Connected to the Science and Technology City Talent Park via the Xinghe Greenway, it forms a "convenient living circle" for surrounding residents. As a key project in the New Area’s urban operation, it elevates regional commercial quality, meets people’s aspirations for a better life, and is poised to become a model mixed-use development in Sichuan Province.

The Xintou AIO Life & Aesthetics Center redefines Mianyang’s commercial aesthetics with its unique design, curated brands and immersive experiences. It not only drives the upgrading of the local consumer market but also creates a new lifestyle destination where nature, art and urban life harmoniously coexist.

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